ABOUT

My name is Luke Devlin, and I’ve been a writer/ACD on the mean streets, mountains and strange gravel backroads of western Canada for the last 16 years. In that time, I’ve had the good fortune of writing crisp prose, engaging campaigns and rallying brand stories for everything from local bakeries to multinational tourism operators and automotive brands.

 

I’m passionate about building meaningful connections between people and brands. Attention is one of the world’s rarest commodities, so I strive to create experiences that make people’s lives better — whether that’s through education, inspiration or just giving them an unexpected smile on their way to work.

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Conan O'Brien signed off his run on The Tonight Show with, "Work hard, be nice and great things will happen." To this day, it's the best creative direction I've ever received.